Disney released a statement last week claiming that Disney Infinity was the best-selling toys-to-life brand in 2014, but Skylanders publisher Activision disagrees.
Disney’s claim is based on NPD’s data, which showed that Disney Infinity franchise sales increased 16 percent compared to the same period last year during the critical November-December holiday season. Disney also claimed that Disney Infinity’s market share in the category increased from 43 percent to 47 percent, and that it outsold its nearest competitor (Skylanders) in both total starter packs sales and total sales revenue.
Activision, on the other hand, maintains that Skylanders continued to lead the toys-to-life category for the third consecutive year, based on physical game unit sell-through data, according to NPD, GfK, and Activision internal estimates.
“Skylanders continues its leadership position as the #1 kids video game franchise globally as well as in the U.S. by wide margins. As a global franchise in 2014, Skylanders is 30% bigger than its nearest competitor. And Skylanders Trap Team outsold its nearest competitor globally by 17%,” Activision CEO Eric Hirshberg said. “As the creators of the ‘Toys to Life’ category, we are thrilled to continue to lead it for the third consecutive year.”
However Disney Infinity compares to Skylanders at the moment, it’s likely to get a boost later this year with the addition of toys from the Star Wars universe, which Disney teased back in August of 2014.
For more on the game, check out GameSpot’s previous coverage of Disney Infinity 2.0.
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